Best-In-Class Process Instrumentation Solutions

Meet the Management Team

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Mike Lauer, CEO 

Mr. Lauer is responsible for the overall management and strategic direction of Branom Instrument Co. utilizing his career that has spanned engineering, construction, sales and project management. The 10-years before Branom, Mr. Lauer worked for Foss Maritime (a Saltchuk Company) in increasing leadership roles. Prior to Foss, he was employed as a field engineer by Bechtel, a leading engineering, construction and project management firm.

Mr. Lauer has always had a fascination with the measurement, control and automation industry and the ambition to grow a company in which he had a significant ownership interest. In July of 2018, he pursued these aspirations by assuming the CEO role at Branom Instrument Co. Going forward, Mike is committed to Mr. Ray Branom’s philosophy that the three most important aspects of any business can be expressed simply: Service, Service, Service.  

On the personal side, Mike resides in Seattle with his wife and 2 daughters with whom he enjoys the great outdoors of the Pacific Northwest.  He earned his Bachelor of Science degree in Civil Engineering from Oregon State University, followed by a Master of Business Administration degree from the University of Washington’s Foster School of Business.


Rick Kendall, Vice President of Sales

Mr. Kendall has more than 20-years of sales experience working with process instrumentation products. His areas of expertise include Level, Flow, Weighing, Pressure and Temperature measurement. As VP of Sales at Branom Instrument Co. Mr. Kendall is responsible for all aspects of the sales department as well as managing the relationships with our manufactures to ensure the company has a consistent best-in-class product offering for our customers.

Mr. Kendall has worked in Inside and Outside Sales and Management at Branom Instrument Co. since 1995. Previously, Mr. Kendall was Regional Sales Manager for Venture Measurement Co (manufacturer of Level, Flow and Weighing products) for almost 7 years.

Mr. Kendall is also involved in leadership roles for both community organizations and his local church.